- Key message and press materials development
- Write/ format Press Releases, Media Alerts, Backgrounders, Fact Sheets, Bios, Mat Releases, Feature Stories
- Media list development:
- National/Regional/Local
- Trade/Consumer
- Horizontal segmentation
- Vertical segmentation
- Print, broadcast, digital, outdoor
- Editorial calendar development
- Story development
- Materials distribution
- Pitching and on-going follow-up and story refinement
- Media monitoring
- Writing
- Spokesperson identification, negotiation and deployment
- Desk side briefings/ media tours
