Public Relations

  • Key message and press materials development
    • Write/ format Press Releases, Media Alerts, Backgrounders, Fact Sheets, Bios, Mat Releases, Feature Stories
  • Media list development:
    • National/Regional/Local
    • Trade/Consumer
      • Horizontal segmentation
      • Vertical segmentation
    • Print, broadcast, digital, outdoor
  • Editorial calendar development
  • Story development
  • Materials distribution
  • Pitching and on-going follow-up and story refinement
  • Media monitoring
  • Writing
  • Spokesperson identification, negotiation and deployment
  • Desk side briefings/ media tours