Brand development &
product launch support

  • Assess current market conditions; competitive analysis, interview key industry thought leaders, key customers/ non-customers and employees
  • Evaluate and report on communications’ efforts of competitors, customers, distributors, other partners
  • Identify, secure and review, primary and secondary research relevant to your business, offering key insights and recommendations
  • Develop strategic and tactical plan
  • Establish branding platform: brand essence, positioning, etc.
  • Positioning and key message development
  • Copy writing for tear sheets, web site, showroom
  • Grouping and naming recommendations
  • Sales support and training materials for showrooms
  • Launch events