- Assess current market conditions; competitive analysis, interview key industry thought leaders, key customers/ non-customers and employees
- Evaluate and report on communications’ efforts of competitors, customers, distributors, other partners
- Identify, secure and review, primary and secondary research relevant to your business, offering key insights and recommendations
- Develop strategic and tactical plan
Brand development &
product launch support
- Establish branding platform: brand essence, positioning, etc.
- Positioning and key message development
- Copy writing for tear sheets, web site, showroom
- Grouping and naming recommendations
- Sales support and training materials for showrooms
- Launch events